Dubai Economy upgrades Smart Protection complaints service

The Commercial Compliance & Consumer Protection (CCCP) Sector in Dubai Economy has launched the upgraded version of its Smart Protection service to resolve complaints faster, using Artificial Intelligence.

It now enables consumers to have their complaints resolved within five minutes, compared to the previous four days.

CCCP has resolved more than 2,000 consumer complaints through the service since its launch in 2018.

Dubai Economy is urging consumers to check out the upgrade and use it to resolve their complaints through the Dubai Consumer App available on the Apple, Google and Huawei stores, or through the consumerrights.ae website.

Ahmed Al Zaabi, Director of Consumer Protection in Dubai Economy, said: "The upgraded Smart Protection service reflects the priority given by Dubai Economy to continuously enhancing the customer experience in the emirate and reducing lead times by re-engineering procedures and harnessing state-of-the-art technologies.

"The new version uses artificial intelligence to respond to the consumer with a Solution Letter immediately after a complaint is submitted. Consumers can go to the store and present the Solution Letter to have the complaint resolved and settled.

"The upgraded version will enable the merchant to verify the authenticity of the Solution Letter by visiting the consumerrights.ae website and reviewing the details. Consumers can also close the complaint on the website once resolved, which will help to track and measure the quality and efficiency of the service. The Consumer Protection Department will continue to gather user feedback to evaluate consumer satisfaction and improve the customer experience," he added.