Retailers in the region are shifting their emphasis to the consumer experience rather than concentrating on footfall in an attempt to increase sales.
They're also concentrating on a range of other measures to revitalise the shopping journey.
That's the finding from a new report conducted by PWC.
Norma Taki, Consumer Markets Leader at PwC Middle East, explains what else retail CEO's are focusing on in the changing retail environment that we now have.
IMF approves $8.1 billion loan for Ukraine
The International Monetary Fund's executive board has approved an $8.1 billion, four-year loan for Ukraine on Thursday, with $1.5 billion to be disbursed immediately to help keep the government running as its war against Russia's invasion drags into a fifth year.
Paramount Skydance wins Warner Bros, Netflix walks away
Paramount Skydance has emerged as the winner in a months-long battle to acquire Warner Bros Discovery, after streaming giant Netflix on Thursday refused to raise its bid for the storied Hollywood studio.
Dubai's flydubai reports record AED2.2 billion pre-tax profit in 2025
Dubai carrier flydubai has posted a strong 2025 performance driven by record revenue, passenger growth and strategic network expansion, with profit before tax reported at AED2.2 billion ($591 million).
Warner Bros reopens door to Paramount, putting Netflix deal in doubt
Warner Bros Discovery has opened the door on Tuesday to Paramount Skydance after the rival bidder raised its offer to $31 per share.
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Officially the UAE's favourite DJ, Dany Neville makes sure you have the soundtrack you need every Saturday night.
The legendary Craig David joins The Kris Fade Show for an unforgettable chat!
It arrived: The UAE's First Mega Music Festival at Expo City Dubai!
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One of the most talked about comedians in the world takes over The Kris Fade Show. Watch the full interview here...
