Millenials will be influencing media over the next five years. That's according to research by The Economist Group which shows the generation will have a bigger impact on the future of media than any other group. While millenials have been labeled as lazy and narcissistic, the study found that there are huge variations within the group in terms of ambitions and media consumption. Nicolas Sennegon, Global Managing Director at the Economist Group spoke with ARN about how the generation has been mislabeled.
Listen
H.H. Sheikh Mohammed issues law defining Dubai Municipality's mandate
Sharjah reopens beaches to the public after tanker oil spill
8 arrested for Abu Dhabi hotel brawl; 2 more held for filming it
UAE President meets US delegation following trilateral talks with Ukraine, Russia
Abu Dhabi arrests man in AED 14 million gold jewellery fraud
