Retailers in the UAE should be creating a better relationship with their consumers through smartphone loyalty programmes. That’s according to researchers at marketing and loyalty analytics firm Aimia. Its recent study on global loyalty programs showed that 65% of residents in the country are willing to share their personal information in exchange for better offers and services. Paul Lacey, Managing Director of Aimia Middle East says retailers should be taking advantage of this information as consumers have an expectation of receiving something in return.
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Lacey adds that only 10% of the respondents in the emirates felt like they received offers after providing their personal data.
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